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Generate more leads, build an effective sales pipeline, and drive long-term growth by leveraging federal funding through the CDAP Grow Your Business Online grant
The Grow Your Business online grant will no longer be accepting new applications as of September 30, 2024.
The Canada Digital Adoption Program (CDAP) is a $4 billion program announced in the 2021 federal budget to help small and medium-sized businesses get online with new digital tools.
The Grow Your Business Online grant under CDAP offers valuable benefits, including:
• Up to$2,400 for new technology
• Access to more than 11,000 e-commerce advisors
To be eligible for Grow Your Business Online, applicants must:
✅ A for-profit small business
✅ Consumer-facing, either in person or online
✅ Employing at least one employee other than the owner, OR had at least
$30,000 in annual revenue in the most recent tax year
✅ Be a registered or incorporated business
Those who are not eligible to apply include:
❌ Corporate chains, franchises, and registered charities
❌ Real estate brokerages and sales agents
❌ Representatives of multi-level marketing companies
❌ Businesses who do not sell directly to consumers
❌ Insurance brokers and agencies
❌ Mortgage brokers and agencies
❌ Not for profit organizations
To be considered eligible, expenses must be clearly linked to the implementation of a new e-commerce store as outlined in your spending proposal.
Costs related to digital marketing including:
- Costs of social media marketing
- Hiring a consultant or agency to execute digital marketing initiatives related to your e-commerce store
Note: Your grant cannot be used solely for digital marketing and/or social media advertising; such uses must be tied to an overall e-commerce implementation plan and not a standalone item
This could entail the utilization or improvement of online reservation/booking tools, online ordering systems, electronic payments, search engine optimization (SEO)
This may include the following software:
- Inventory tracking, order fulfillment, and shipping software
- Product database software
- Sales tracking, customer marketing, discount offering, and loyalty program maintenance software
- Simplified marketing software
- Cybersecurity software or certifications
The grant also covers software installation and subscription fees as well as the back-office solutions' costs supporting an e-commerce strategy.
Note: All software must directly contribute to online sales of goods and services.
The grant will cover 20% of the hardware costs necessary for implementing the e-commerce plan. Additionally, only 20% of the grant can be allocated for both hardware and non-e-commerce software.
This includes implementation and setup costs for a customer relationship management (CRM) system.
The grant covers the development of a new e-commerce website or the upgrade of an existing one, which may include installing new plugins, features, and tools.
Note: website redesign is not covered by the grant.
This is a step-by-step guide on what to expect to get started with our services and receive your grant funding
from the CDAP program:
Begin your journey by scheduling a call with us, where we can explore your options together!
Apply for the CDAP Grow Your Business Online program at the service provider for your province
Your CDAP program representative will meet with you to confirm your eligibility for the grant and provide you with a grant agreement to sign
Review this proposal, choose your desired services and sign to accept
Submit this signed proposal to your CDAP program representative, along with a simple form called a spending plan to show how these services would support growing your business online
Receive confirmation from your CDAP program funding manager that your spending plan has been approved and you are authorized to purchase the items in the plan
Notify us that your spending plan has been approved and please forward us your approval email just to be sure (*Important* - Your CDAP program funding manager must provide purchase authorization before you
spend anything in order to be eligible for grant reimbursement)
We will send you an invoice for payment based on the services you chose in your signed proposal
Once paid, you will receive a receipt of payment that you will be able to forward to your CDAP program
representative in order to receive your grant payout
You will also receive a client onboarding questionnaire - once you complete the questions, we will get started growing your business online!
These are easy but powerful wins for your business - Feel Free to Give Them a Try!
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Our all-inclusive package offers everything you need for your marketing your business and managing your online presence. We've packed immense value into this package and will set you up with a comprehensive marketing suite with all the features mentioned below for the price of your CDAP grant.
Services included:
1. Strategy discussion on how website platform implementation and integration with online marketing
channels can drive more sales of goods or services
2. Set up all in one inbox for tracking all lead activity - phone, SMS, Google My Business, paid ads, website
chat widget
3. Set up a centralized reputation management hub to manage, request and respond to all reviews through
Google and Facebook
4. Create a visual sales pipeline to track opportunities at every stage of the process as they move from cold
lead to paying client
5. Set up an automated missed call text back to respond to all missed calls since every missed call is a
sales opportunity
6. Create an online booking calendar for easy appointment booking and save hours of back and forth
emails, cancellations and rescheduling
7. Set up a chat widget on Wordpress website - capture more website visitors
8. Set up a trackable SMS-enabled phone number - track all points of contact with your leads and clients
and use 2-way SMS messaging to send and receive text messages with your clients
9. Set up social media posting planner so you can schedule and post to all of your social media accounts in
one place (Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Google Business Profile)
Initial Project Kick-off Meeting
Technical Setup Meeting
Training and Onboarding Meeting
Two Week Check-In Meeting
Ongoing Communication
The Boost Your Business Technology Grant (the other CDAP grant stream for larger businesses) recently closed about a year earlier than expected due to higher than anticipated demand.
The Grow Your Business Online grant is the only CDAP grant stream that remains open, but the program has stopped accepting applications from Quebec and Yukon businesses. It is uncertain when other provinces might close as well, but they remain open for new grant applications for the time being.
The Canada Digital Adoption Plan (CDAP) is a government initiative that is set to revolutionize the competitiveness of Canadian businesses, with a particular focus on small and medium-sized enterprises (SMEs), by streamlining their integration of digital technologies.
Yes, as long as each of your businesses has its own unique business number. However, please remember that each business must meet the eligibility requirements on its own.
It really depends on which services you would like us to provide. Our core CRM implementation takes about a month, but something like SEO, which is about boosting your online presence, will likely need ongoing support. There are also quick campaigns, like paid ads, but overall, digital marketing solutions are something you do regularly, not just once. Strategies may need adjustments based on analytics, market changes, or shifts in business goals.
The price will vary based on the services you pick. You could spend less than $2,400, but we suggest making the most of the free government funding. You can certainly ask us to do more work than the grant covers, although the remainder will be out of pocket.
Under the Grow Your Business Online grant, you can choose any advisor you want, but we always recommend working with an advisor who knows about CDAP and how grant reimbursement works.
You need to apply for CDAP on your own, but don't worry – we'll be there to help you every step of the way. We'll answer all your questions about the program and make sure you have a good shot at getting your application approved.
No. Only the expenses stated on the approved spending plan along with the proof of payment will be reimbursed.
Contractors and freelancers with contracts (fee for service) do not count as employees based on the eligibility criteria. Business partners may count if they receive T4 earnings.
Yes, ISED audits may occur periodically and grant recipients must comply with any audit requests.
Yes. We offer a wide menu of ongoing services and are happy to partner with your business long-term.
Don't wait any longer, seize the opportunity and apply for CDAP today!
Grow your business online and make more sales.
Check if you're eligible, book a call with us and embark on your journey towards a growing business!
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