Tired of sifting through long email chains? June this year, Apple and Google rolled out AI tools that summarize lengthy email threads for you.

Image source: Google

Google introduced Gemini AI to Gmail users in June. With the Gemini AI side panel, users can quickly get summaries of email threads, draft emails, and see suggested replies. However, this feature is available only for Google Workspace users with specific Gemini or Google One AI Premium subscriptions.

Image source: Apple

In the same month, Apple launched Apple Intelligence, a smart system for iPhone, iPad, and Mac, built into iOS 18, iPadOS 18, and macOS Sequoia. Using this tool, users can now rewrite, proofread, and summarize text in Mail, Notes, Pages, and other apps.

Overall, this improvement helps users save time by picking out the key points from messages, making it easier to find important information in their inbox.

What is its impact on email marketing campaigns?

While this likely won’t have as much of an impact on email marketers, especially strong brands, there are a few things to remember:

Target the Right Recipients:

• Importance: Email marketing is only effective when sent to the right people.

• Tip: Even with AI tools summarizing emails, your emails are more likely to be opened and convert if they reach the right audience.

Send Relevant Content:

• Importance: People are more likely to open your email if it’s relevant to them.

• Tip: Ensure your content is well-organized with clear headings and language. This helps AI tools create accurate summaries, making your emails more effective.

Diversify Your Marketing Efforts:

• Importance: Don’t rely solely on email campaigns.

• Tip: Explore other marketing options like SMS campaigns and social media to reach a broader audience and enhance your overall strategy.

User experiences will keep changing with today's fast-paced tech upgrades. Businesses and marketers must evolve along with them.

Do you find this article helpful? Stay tuned for updates as we keep an eye on trends and share our insights!